How Infiniti aims to return to relevance
Premium automaker's Americas VP explains its model plan, but a brand ‘renaissance’ is likely a slower burn than touted
It feels like distant history, but there was a time when Infiniti had an edge. Premium sedans with Z-car power; V8 crossovers when the style was still a cool, alternative pick; and a credible performance identity to contrast Lexus’ and Acura’s relative conservatism. That wasdistant history, though. Think a little harder: G35 ads punctuated airwaves crowded with headlines about WMDs, and those wild FX50s ferried children home to play a newfangled game called Minecraft. More recent chapters haven’t been so exciting, nor so kind…